KAUSA is driven to transform great ideas into creative communication solutions with substance and style. To make them work we combine creativity with solid research and strategic thinking.

Our approach

1. Analysis & Research

Initial engagement

Project planning and kick off session to understand your goals, key communication objectives, and opportunities.

Investigate

Analysing Design, competition analysis. Looking at different media channels and budget.

Inventarise

Organizational approach and planning overview.

2. Strategy & Creation

Strategy

Integration with existing marketing communications plan. Social media strategy. Brand launch strategy. Online marketing (SEO) strategy. Print and web content strategy and planning.

Create

Idea generation. Identity concepts. Identity system development, and refinement.

Design

Application of concepts, iterations, and final design proofs (print and web), style guide creation. Refinement.
3. Output

Implementation

Within the parameters defined the design can be realized in all types of media – from business card, brochure, newsletter, powerpoint-presentations, online design, packaging to trade fair stands and Guidance and way-finding systems.

Optimalization

The best design is not worth much when the production process is not optimized perfect as well. To reach this goal, we support the entire creative process, from idea development to complete product.

Production and Quality Management

Layout production of digital files, project management, and print/web production of brand touchpoint assets and delivery.

The simplest way to achieve simplicity is through thoughtful reduction.

John Maeda