Institut Français Restylage et conception de brochures
The Institut français promotes french language and culture throughout the world and is part of the french diplomatic service. For their Groningen office, the Institute needed a new line of program brochures for the new seasons. The new brochures had to appeal to a younger crowd, considering the university students, while still accessible to a wider audience.
To create a fresh feel to the brochures, we re-developed the graphic style. An eye-catching graphic image was created for the cover. A collage of classic and contemporary french popular artists, ‘projected’ on a portrait. Creating a more current image of french culture. The dynamism and diagonal lines continue through the rest of the brochure. Combined with clear and modern typography.