Institut Français Restyling & Design Brochures
The Institut français promotes french language and culture throughout the world and is part of the french diplomatic service. For their Groningen office, the Institute needed a new line of program brochures for the new seasons. The new brochures had to appeal to a younger crowd, considering the university students, while still accessible to a wider audience.
To create a fresh feel to the brochures, we re-developed the graphic style. An eye-catching graphic image was created for the cover. A collage of classic and contemporary french popular artists, ‘projected’ on a portrait. Creating a more current image of french culture. The dynamism and diagonal lines continue through the rest of the brochure. Combined with clear and modern typography.